Yangtze River, My Beloved Homelandestead

A statesman once said, “Heroes may come and go, but the people stay forever.” Likewise, the stable development of an enterprise depends on a highly qualified staff team and the cohesive corporate spirit. Yangtze River Pharmaceutical Group considers the construction of a harmonious enterprise and the cultivation of corporate spirit and corporate culture as important means of promoting the development of the enterprise. With various activities as the media to inspire the staff with enthusiasm, sublime their thought and evoke their love for the motherland and the group, the group has created a unique cultural mode for the Yangtze River people.

The outstanding performance means contribution and sacrifice for the contemporaries. In the process of development, the Yangtze River people have crystallized the corporate spirit featuring indomitable perseverance, determined and enterprising attitudes, solidarity and endeavor without complacency. Meanwhile, it has also established the corporate principle of seeking progress all the time, safeguarding all human beingsprotecting and blessing the common people through enterprising endeavors and achieved the operation guideline of credit orientation putting customers first.

Man without spirit is but an empty shell, and an enterprise without spirit is no more than a dish of loose sand. Situated in Gaogang District, Taizhou, Yangtze River Pharmaceutical Group has made extraordinary achievements and remained full of vim and vigor thanks to the solidarity generated by its corporate spirit. Nurtured in the Yangtze River spirit, all the staff pioneer and strive tirelessly, unite in coordination, love the group as their own home, maintain incorruptible and self-disciplined, devote themselves to the cause, and manage and make decisions selflessly. These behavior and thought modes have formed the important culture of Yangtze River Pharmaceutical Group with strong centripetal force and attraction.

“Without the Communist Party, There Would Be No New China”, “China, China, the Red Sun Never Sinks”, “We the Workers Are Strong”, “From the Port in the Motherland to the World, Let the Times Create Your Charisma and Talent” … On July 1 every year, resonant songs echo to the clouds over the square of Yangtze River Pharmaceutical Group. In the chorus contest of revolutionary songs to celebrate July the First, the Yangtze River people voice their incomparable love for the Communist Party, the great motherland and the group through their heartfelt songs.

For the Party committee of Yangtze River Pharmaceutical Group, the ideological and political work is the lifeline of economic work in the charge of the Party, government, labor union and Youth League at the same time. In the recruitment process every year, the department of personnel makes the ideological and political education the first course in the pre-work training of recruits. However preoccupied he may be, President Xu Jingren will spare some time to teach the course well. President Xu refers to the development history of the group in the past of more than three decades and combines with the current political situation in the education of patriotism, collectivism, socialism and strenuous pioneering spirit, with a view to imbuing the recruits with Marxism, Leninism, Maoism and Deng Xiaoping Theory and turning them into a new generation with lofty idea, moral integrity, good education and a strong sense of discipline. The education of the group’s history not only makes the staff understand the hard pioneering process and the uneasily attained success, but also evokes their enthusiasm to strive for the beautiful future of Yangtze River. “To be a member of the Yangtze River, one should have the soul of the Yangtze River” has become President Xu’s prelude to every course. He always teaches each member in earnest to have the sense of master and the spirit of making selfless contributions to the cause of the Yangtze River.

Without the Communist Party, there would be no new China and without the new China, there would be no Yangtze River today. Therefore, the Yangtze River people have a profound understanding of “bearing in mind the source when drinking from a stream”, especially “thinking of the source when getting rich”. They have carried out the national drug donation activities to the people’s army on the Army Day since 1997. Its distribution companies all over the country donate drugs and air-conditioners, etc. to the local troops or army hospitals to extend the heartfelt appreciation and sublime reverence for the “Iron-and-Steel Great Wall” of the country. On the eve of the 1999 National Day, the Party committee of the group held the 50th National Day Celebration and Entertainment Show at the open square and invited the famous singer Yang Hongji to extol the motherland and the Communist Party. At the 80th anniversary of the Communist Party of China, Yangtze River Pharmaceutical Group held various celebration activities to express its gratitude for the Party. The Party committee of the group organized more than 60 representatives of demobilized servicemen, old Party members, Youth League members and university undergraduates respectively to receive the education concerning the Party’s history at the PLA Navy Birthplace Memorial, the Cemetery of Revolutionary Martyr Yang Gensi and the Huangqiao Battle Memorial, etc. at Baima Town, Taizhou. Meanwhile, 20 new members made a solemn pledge to join the Party at the Cemetery of Revolutionary Martyr Yang Gensi. Remembrance of the revolutionary martyrs has evoked in the Yangtze River people love for the Party and the motherland as well as great enthusiasm to serve the country with industrial development. In fact, they cherish the uneasily earned stability and solidarity even more deeply.

Yangtze River Pharmaceutical Group is wide aware that the construction of corporate culture is the efficient media of the cultivation of the staff featuring lofty idea, moral integrity, good education and a strong sense of discipline as well as the efficient means of better building the staff’s homestead. To construct the top hardware facilities for cultural activities, the group invested RMB20 million in the construction of the Staff’s Home, covering an area of 10,280m2. It includes Staff’s Canteen, Snooker Room, Table Tennis Room, Chess and Card Room, Reading Room, Audiovisual Room, Ballroom, Fitness Room and Bathroom, etc. and integrates such service functions as dining, bathing, study, recreation, entertainment and sports. The Staff’s Home equipped with the top hardware facilities at home has now been appraised as the Model Staff Home of Jiangsu Province by the provincial general labor union and become a major site for the labor union to hold cultural and sports activities. For the purpose of enriching the extracurricular cultural life of the staff, the group has organized more than ten interest teams such as dance team, cuisine team, football association and basketball association and hosted activities concerning article solicitation, paintings and calligraphy, folk photography exhibition and entertainment. The labor union takes advantages of various festivals to hold Spring Festival Evening, May 1st Golden Week Activity Series, July 1st Chorus Contest, August 1st Joint Drilling and Martial Arts Competition, National Day Funfest and Staff’s Charisma Contest as well as speech contests, knowledge contests and staff sports meets, etc. These healthy, popular cultural and sports activities adapted to the youths’ characteristics have a sublime taste and promote the corporate culture.

The colorful cultural and sports activities fill the Yangtze River people with life and vigor. That makes all the difference, for everyone is filled with insurmountable pioneering spirit and vitality. They stress high efficiency and make all efforts to achieve the goals at work. The salespersons charge forward bravely on the market to pit their intelligence and courage against the competitors so as to win the commanding points. The inner management personnel handle affairs seriously and take thorny issues head-on, pursue “openness, fairness and justice”, “selfless decision-making, management and work” and “expertness at technology and professional skills and improvement forever”, seek strict regulation and take everything centered around the market. The conscientious production personnel keep improving to ensure the product quality and market supply… At Yangtze River, no one idles or chats during office hours for all are absorbed in the work. Work has virtually become their greatest pleasure and habit as well.

Yangtze River makes a considerable investment in the work and technology competitions every year, which the leaders and staff participate in actively. The veterans help the green hands in these activities so that the newcomers can adapt to their work soon and make great progress in the technological skills. During the May Day holiday every year, Yangtze River promotes the model workers and pacesetters of the group in the special columns of the provincial and municipal media, hoping to encourage them and imperceptibly influence the newcomers and young comrades. Through setting up examples and promoting the advanced, it expects more devoted efforts and excellent performance through “learning from, catching up with and surpassing the advanced”.

While the staff are fully devoted to work during office hours, life is totally different off work. The interpersonal relations are warm, loving and helpful, as is a major feature of Yangtze River’s corporate culture. Each staff member’s difficulty is the entire staff’s business and the group will lend a hand to whomever in trouble. And the labor union, the Youth League and the Party team play a praiseworthy role. In 2000, a staff member suffered from uremia and needed kidney transplantation urgently. When the patient felt desperate at the enormous surgery fees, the leaders and staff’s donation offered a silver lining. Within a few days, the labor union brought the contribution of RMB100,000 to the patient’s home and the patient underwent the operation smoothly.

While the group is concerned about the staff’s sufferings, the staff repay the group with even more gratitude. The Yangtze River people love the group as their own homestead, ready to make devotions at any moment. Actually, such cases can be found everywhere. The salespersons busy on the front line of marketing, the researchers preoccupied on the night shift in the laboratories and the ordinary employees working overtime, all voice “Yangtze River, my beloved homestead” from the bottoms of their hearts. They treasure the group like the blossom in spring and volunteer to devote their youth and enthusiasm without regret. “As a member of the Yangtze River, one should have the soul of the Yangtze River”, this is the heartfelt expression of the 5,000-odd leaders and staff and the unique corporate culture of Yangtze River Pharmaceutical Group. The great power generated by the corporate culture has kept promoting the group to even higher elevation. It has nurtured its past and present successes and is bound to create an even more splendid future for Yangtze River.!